How does communication and its technical content shape farmer responses to plant clinic advice?

P1020373

A recent study led by CABI and published in International Journal of Agricultural Sustainability, explores how communication and its technical content shape farmers’ response to advice delivered at plant clinics. How willing were farmers to accept or reject the technologies recommended at plant clinic consultations? And what were the reasons? The research was carried out in Malawi, Costa Rica and Nepal, with the team visiting one plant clinic in each country.

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