Ukulima True – a Kenyan farming campaign to help reduce the risk of pesticides
As demand for food grows globally, farming practices must intensify. Farmers will need to use more low-risk tools to tackle plant pests and diseases. Pesticides are an important tool for pest management. However, they should be seen as part of a kit of many tools, not the only tool. This is because pesticides also pose…
Using mass media campaigns to promote safer pesticide use
Multiple channels work best when sharing information about safer pesticide use Giving farmers the tools they need to make pesticide use safer is vital. Mass media campaigns can help to share pesticide information with them. But the campaigns work best when they’re delivered using multiple forms of communication.