Diverse user testing groups critical for downloads and sustained usage of agricultural apps

IMG_7082

For poor, rural communities, agriculture is seen as a pathway out of poverty and when considering agricultural development, we often look to digital solutions; ICT for development. But how much are these technologies taken up and more importantly, actually used by their target end users?

In a recent paper, published in Journal of Agricultural & Food Information, CABI authors used the Plantwise Data Collection (PDC) App as a case study to examine the factors impacting user acceptance and behaviour when interacting with an app for agricultural extension in Kenya.

Continue reading