Exciting imaginations: New media formats to reach women and young people with agricultural extension messages

The CABI Blog

Malawi women listening to radio Women keep in touch through the power of radio

Campaigns create greater equality of access to information across farming households, but formats are as important as channels, argue Duncan Sones of the Africa Soil Health Consortium (ASHC) delivery team…

The ASHC campaign-based approach explored the use of a variety of channels to build multiple media campaigns. ASHC has been testing the hypothesis that the more varied the channels of information reaching a farming household – the more likely they’re to trial or adopt new technologies. For example, evidence collected from the outcome evaluation of the Scaling-up Improved Legumes Technologies (SILT) in Tanzania suggested this is the case.

What we’re doing is increasing the equality of access to information. Over the next 18 months we’ll be looking for evidence that greater access to information, especially by women and young people, changes the conversations in farming households.

View original post 1,484 more words

One thought on “Exciting imaginations: New media formats to reach women and young people with agricultural extension messages

Comment on this post

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s