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How Social and Behaviour Change Communication is changing pesticide use in Pakistan

April 21, 2026

Azmat Abbas, Saqib Ali

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Safer pesticide use in Pakistan: A farmer is spraying his cotton field while wearing proper personal protective equipment (PPE) and applying the pesticide at the recommended time, just before sunset.
Social and Behaviour Change Communication is helping farmers in Pakistan adopt safer pesticide practices, reducing health risks and improving decision-making across farming communities.
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