How Social and Behaviour Change Communication is changing pesticide use in Pakistan

Safer pesticide use in Pakistan: A farmer is spraying his cotton field while wearing proper personal protective equipment (PPE) and applying the pesticide at the recommended time, just before sunset.
Social and Behaviour Change Communication is helping farmers in Pakistan adopt safer pesticide practices, reducing health risks and improving decision-making across farming communities.
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Pakistan launches agri-journalist forum to promote sustainable farming

Pakistan’s media has taken a significant step towards raising awareness on pesticide risks and sustainable farming with the launch of the country’s first Agri-journalist forum. It came alongside a series of media interventions and awareness raising activities led by CABI’s PlantwisePlus programme. The forum aims to strengthen the flow of knowledge on sustainable farming and…
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